Baby in a Box

Baby in a whaaaat? you might ask! Well yes it's a baby box and a very good one at that!
This is Tuutu Box and I'm so unbelievably grateful to be linked with them. This is an amazing concept and is seriously helping to reduce the risk of SIDS particularly in Finland!
I love that PPF can support, promote and be involved with providing information and special offers to new mums with Tuutu Box.
I had a chat with Susanna one of the founders of Tuutu Box to help you understand the concept a little more. 

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What is Tuutu box and how did it come about? Tuutu Baby Box is safe sleep space based on the Finnish Baby box model. When I had my boys there was no baby box available here in Australia and myself and my business partner Laura wanted to introduce the baby box concept to Australian mothers hence Tuutu was born.

Why a box? Why not! It is a safe sleep space that you can take with you, you can pack your baby stuff and clothing on it if you are travelling somewhere and your baby can sleep on it too. The baby box doubles as change mat with the lid and the mattress from the box. It can be used as a keepsake or memory box afterwards. 

What are the benefits to everyday mums and babies?  It's versatile and has many uses. Sleeping the baby in a box that you can take with you. You can also put the box in the cot so the baby gets used to their surroundings before you transfer them to the cot. Many mothers sleep with the baby in the box next to them in bed as well.

What are some of the products included? We have baby body’s from Purebaby, baby balm and wipes from Littleorganics, Bamboo swaddles and cloths from BubbaBlue, and Baby Beehinds reusable nursing pads to name a few. We wanted to use Australian brands that are organic and sustainable.
 
What is the History of the baby box?
In Finland the baby box concept started in the late 1930’s as a way to get women attending pre- and post-natal clinics that were run by midwifes. The box was offered to women who attended these appointments and this had the required effect lowering the infant mortality rate. Women became educated on the importance of vaccination, breastfeeding, hygiene, safe sleeping and many other topics driving the infant mortality rate from a high  65 deaths /1000 live births  to 2.5 deaths /1000 live births as of today.  The Baby Box concept is part of the Finnish culture and there are even competitions on the design of the box or the most innovative use for it after the baby does not need it anymore. 

​Want to see more? Head to their website www.tuutu.com.au

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